fluent imc is an integrated marketing communications agency blending strategy and analytics with creativity to deliver core brand messages for their clients. The agency wanted to emphasize its overall mission with the use of an animated logo for newsletters and other digital marketing needs.
After the initial logo animation was created, it was adapted and formatted for these use-cases:
- A high resolution 3-4 second video slate that can be placed before or after any branded video
- An animated lower third banner for displaying names and places within videos
- A series of GIFs for newsletters, emails and websites